Strategy, Advisory & Projects

For Adventurous Brands

Hello, I’m

Bridget John

I’m a Brand, Retail & Marketing Consultant, Startup Advisor and Fractional Brand Leader for growing startups and global brands in the outdoor, fashion, homewares, travel and lifestyle industries.

I’m also the founder at Nouvelle Nomad

London, Melbourne & Marrakech

Some of the brands I’ve worked at, with and on

A big picture thinker and do-er with an entrepreneurial spirit, I help adventurous founders and globally minded brands to get from zero to go, and navigate what’s next.

With 20+ years of international experience in brand, retail and marketing leadership for global lifestyle brands and major fashion retailers, paired with building my own projects and ecommerce ventures around the world.

I’ve worked with founder-led startups, VC backed scale-ups through to global organisations, blending high-level strategy with hands-on execution to help brands plan, build, launch and scale.

Globally, regionally and locally.

Need help to get your brand moving?

Whether you’re re-defining your existing strategy, building something new, or entering into new regions and markets.

Get strategic & operational support for what ever stage of the journey you’re at.

Ways We Can Work Together

Go-to-Market Strategy

Align business and brand strategy with a clear, actionable plan

Launch new brands, products, or initiatives
Define market positioning and omni-channel strategy
Facilitate strategic workshops for leadership teams

Brand Positioning

Clarify your brand strategy and positioning

Build or evolve brand foundations and messaging
Align your brand identity with business goals
Develop brand architecture for multi-product or multi-market businesses

New Market Entry

Research, plan, and execute entry into new regions

Develop market entry strategies and competitor analysis
Localise your brand, retail, and marketing approach
Build strategic partnerships and local business development

Retail Expansion

Plan and scale your retail presence from 1 - 1000 doors

Improve in-store experience and retail operations
Develop wholesale programs and go-to-market sell-in tools
Support for trade marketing, sales enablement, and point of sale

Special Project Management

Lead and deliver complex, cross-functional brand and business initiatives

Plug in quickly to support critical or high-impact projects
Provide structure, clarity, and momentum from idea to execution
For business transformations, new vertical or category launches

Ecommerce Growth

Optimise your Shopify ecommerce store and customer journey

Plan product launches and aligned digital campaigns
Improve performance across UX, content, SEO and conversion
Align brand and marketing across all digital touch points

Need some help to get your big idea out of your head and into the world?

Sometimes the hardest part is just getting started.

Book 1:1 mentoring to work through the next steps for your business, brand, project or idea.

Book Mentoring

Fractional Brand Leadership

If you’re a CEO or founder needing hands-on help as your grow, you might be ready for a Fractional Brand Leader.

Perfect for those times when you’re in a transition phase or building momentum but aren’t quite ready to hire a full-time leadership team.

For a few days a week or month, you’ll get my strategic insights, leadership skills, and hands-on help to grow your startup and tackle critical projects.

Get in touch

Strategic & operational leadership support can include one or a hybrid of traditional leadership roles:

Fractional CMO

Lead the Brand & Marketing strategy to elevate your mission and vision, and drive commercial results.

Oversee marketing campaigns,
Manage external agencies,
Hire and lead the marketing team,
Measurement and reporting
Brand, retail and marketing operations.

General Management & Operations

General leadership across the day-to-day operations, building and running of the business.

Setting up and scaling systems and processes,
Hiring and leadership of functional teams and establishing cross functional ways of working.

Chief Of Staff

A right-hand help to the Founder or CEO to provide strategic and operational support,

Setting and tracking of company objectives, and measuring results (OKRs)
Keep critical projects on track, and help cross-functional teams to keep moving forward.

Project Manager

End-to-end leadership, from strategy through to execution in market

Leading cross-functional teams and alignment between executive, commercial and operational functions
Managing special projects across brand, retail, marketing, sales and operations

I founded Nouvelle Nomad in 2016 to share the joys of travel and celebrate the beauty of handmade. Partnering with local family businesses and artisan makers across Morocco to source our rugs and produce our homewares and leather collections.

Over the last 8 years we’ve shipped thousands of hand-restored vintage carpets, ceramics and travel goods into homes around the world, partnered with loved Australian brands and retailers, and opened retail pop-ups and showrooms to welcome our community of sustainable design lovers.

Giving back to local charities, environmental causes and non-profits along the way through our membership with 1% for the Planet.

Nouvelle Nomad

Visit Nouvelle Nomad

What people have said about working with me

Thank you so much for all your hard work and support! You’re really part of our team now.
The work that we have been doing with you over the past month it’s not only very clarifying for all of us regarding the brand and vision, it’s also been a massive relief!
I feel like we finally found our path and it feels great.
Lauren Franklin - CEO and Founder Summerjax Productions.
Bridget is one of the most passionate and driven individuals i have ever worked with.
Her pursuit for success is relentless, overcoming hurdles to ensure the ultimate outcome is achieved.
She has well rounded business knowledge, commercial acumen, and a great sense of creative thinking. A great asset to any company.
Todd Liddy - Head of Retail, Boardriders APAC
What do I write that the others haven't already said? Simple ... Bridget is a rockstar .. it's that easy. We worked together for something like 5 years.
She challenged me strategically + she impressed me operationally. If you have a project, give her a call ... you will not be disappointed ... I promise
Simon Traynor - Board member, CEO, CMO. Previously Quiksilver, Movember.
Bridget is an exceptional leader and team player, highly motivated and a specialist in Brand go to market and retail strategy.
I was fortunate enough to work closely with her in both Australia and Europe while at Quiksilver and I'm looking forward to collaborating with her on future projects if the chance arrises. Thanks again for all your help and support Bridget.
Josh Rush - Previously Global Creative Director Quiksilver
I worked with Bridget at Just Jeans, and she is one of the best operators l have ever worked with.
Bridget is strategic, considered and results focused and is always considering the consumer. I have no hesitation recommending Bridget, she was a joy to work with.
Lisa Albert - Previously Marketing Manager, Just Jeans
Bridget helped me put my portfolio and website together in a way that truly represented me.
It was the first time I could really appreciate all the work I have been putting in to building my brand. The way Bridget created my website, gave me the confidence to see myself and my work as a brand for the first time.
It really took my thinking to the next level and gave me the confidence to feel “I can do this”
Sofia Ruffino - Founder Sofi Modi Ceramics

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Member of 1% for the Planet

1% of revenue from my work and business ventures is pledged towards environmental causes and non-profits.

I prioritise working with businesses and brands that are purpose-led and leading change in their field.

If you’re a fellow 1% For The Planet member, or a B Corp organisation even better.

Workshops & Events

I recently hosted a Business & Brand Strategy workshop for a diverse group of female founders and entrepreneurs for the Hey Sister Festival in Marrakech, Morocco.

Over 2 hours we worked through aligning their big vision, goals and priorities for their business & brand, mapping out a go-to-market plan for the year ahead.

Want to book a workshop or speaker for an event?

Get In Touch

Testimonials From Founders

I was throughly impressed by the facilitator. Not only was the workshop content enlightening and engaging, but the facilitator was also incredibly friendly and approachable. They generously answered all questions, fostering an environment where everyone felt comfortable participating. I left the workshop feeling inspired and equipped with valuable insights. Highly recommend!
Chaimae B.
I liked Bridget’s approach in this business and strategy workshop. We were a diverse group of women entrepreneurs and she knew to make it interesting for the starters and for the more experienced business owners. She shared a lot of useful information in a short time. I got inspired and was more motivated to dive in my business after following the workshop with Bridget.
Lotte V.
I enjoyed the workshop a lot. It was very helpful for understanding business and brand strategy basics. I also liked the discussions and the chance to share ideas with others.
Meriem B.
I very much enjoyed Bridget’s workshop. Bridget provided a very helpful overview covering a lot of ground in a short space of time without overwhelming attendees. I also enjoyed the exercises and receiving Bridget’s input during these. She has a warm personality and made what in some other hands might have been a dry workshop an inspiring event. I thank Bridget for the time and effort that she put into the workshop and for the knowledge and tips that she shared with us.
Phillipa P

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Contact me.

Got a brand, project or idea to work together on?

I’d love to hear from you.