Strategy, Advisory
& Projects for
Adventurous brands
Hello,
I’m Bridget John
I build and lead brands across outdoor, fashion, homewares, travel and lifestyle.
Go-to-Market Strategy | Founder Advisory | Fractional Brand Leadership
🌏 London | Melbourne | Marrakech
Need help to get your brand moving?
I partner with founders, leadership groups and brand teams who are launching something new, evolving what they've already built, or scaling into new markets. Globally, regionally & locally.
If you're at a turning point, stuck in the weeds, or need a strategic partner to help build momentum - that’s where I come in.
Who I work with
Founder-led brands in outdoor, fashion, homewares, travel and lifestyle.
If you've outgrown your own gut instinct but you're not ready for a full-time senior hire yet, there's a few ways we can work together:
-
For brands that have grown, but the next stage feels unclear.
A strategic reset to work out what's working, what's holding you back, and where your focus should go next. A focused deep-dive strategy session, a written 90 day action plan and two follow up calls, and we'll cut through the noise, sharpen your priorities and build a practical game plan for your next stage of growth.
-
A focused full day workshop with you and your team to nail down what you do best, who it's for, and what to go after next.
You leave with a go-to-market roadmap for the next 3, 6 or 12 months, whether you're launching, evolving, or expanding into new markets.
-
Senior brand and commercial leadership for one or two days a week. I help you set the strategy and direction, and lead your team through delivery.
For the stretch when you need more than advice but not a full time hire.
-
A one hour call with me as your sounding board.
We'll work through your ideas and challenges together, and you'll walk away with actionable insights and advice.
Why work with me
I've led major brands at global, regional and local scale
15+ years within global lifestyle brands and major fashion retailers across Australia, APAC, the UK and Europe.
I've built my own, and helped others build theirs too
10 years building and running my own international retail and ecommerce business from the ground up.
I've done the big strategy through to the hands-on work
From board level thinking through to the practical reality of getting product onto shelves and into customers' hands.
My own founder journey.
I've spent over 20 years in the global fashion and retail industries - as a senior leader, as a founder, and as a fractional executive.
The first 15 years were in brand, retail and marketing leadership roles for global outdoor brands and major fashion retailers across Australia, Asia Pacific, the UK and Europe, including global trade marketing director at Quiksilver, Roxy and DC (Boardriders), Just Group, Ozmosis and French Connection. That's where I learned what good looks like at scale - the brand strategy, the marketing systems, the retail operations and leading regional teams across global markets.
Then I left to build something of my own. For the last ten years I've run Nouvelle Nomad, a homewares, travel and lifestyle brand, between Marrakech, Melbourne and London. I built the ecommerce platform from scratch in the early days of Shopify, shipped thousands of hand-restored vintage carpets and artisan goods around the world, fought through the realities of international importing and logistics, managed a self-funded P&L, opened large-format showrooms and pop-ups, and built collaborations with much-loved homewares brands, stylists and retailers.
That decade has taught me more about running an international business than any corporate role could. So when you tell me about your supply chain headaches, your cash flow squeeze, or the launch that's off track, I'm not advising from theory. I've had the same problems to solve with my own money on the line.
Some of the brands I’ve worked at, or worked with.
Workshops & Founder Events
I regularly partner with business groups, co-working spaces and founder events to host my signature Building Your Business & Brand Strategy Workshop.
Over 2 hours we work through aligning your big vision, goals and priorities for your business and brand, and mapping out a go-to-market plan for the year ahead.
Want to book a workshop or speaker for an event?
Contact me below