Project Management
Fractional Brand Leadership
Need help to get your brand moving?
Get strategic & operational support for what ever stage of growth you’re at.
If you’re a Founder, CEO or business leader needing hands-on help as you grow, you might be ready for a Fractional Brand Leader.
Perfect for those times when you’re in a transition phase or building momentum but aren’t quite ready to hire a full-time leadership team.
For a few days a week or month, you’ll get my strategic insights, leadership skills, and hands-on help to grow your brand and tackle critical projects.
End-to-end project management from strategy through to execution in market, leadership of cross functional teams and special projects.
How it works
For a few days a week or month, I step in as your strategic partner and execution lead, working across:
Brand Strategy & Marketing – Positioning, messaging, channels & strategic partnerships
D2C & E-commerce Growth – Digital marketing, customer acquisition, and retention strategies
Retail & Wholesale Strategy – Trade marketing, B2B expansion & omni-channel alignment
Cross-Functional Leadership – Collaborating with teams across product, sales, and operations
End-to-End Project Execution – From concept to launch and in-market execution
Whether you’re in a transition phase, scaling fast, or need extra leadership support, I help you move to where you need to be quickly from big picture strategy through to hands on execution.
Fractional leadership support can be structured as one or a hybrid of traditional leadership roles:
Fractional CMO
I’ll lead the brand & marketing strategy to elevate your mission and vision, and drive commercial results.
Oversee marketing campaigns,
Manage external agencies,
Hire and lead the marketing team,
Measurement and reporting
Brand, retail and marketing operations.
GM / Operations
General business leadership across the day-to-day operations of commercial and brand functions, building and running of the business.
Setting up and scaling systems and processes,
Hiring and leadership of functional teams and
Establishing cross functional ways of working
Chief Of Staff
A right-hand help to the Founder or CEO to provide strategic and operational support
Setting and tracking of company objectives, and measuring results (OKRs)
Keep critical projects on track, and
Project management to help cross-functional teams to keep moving forward.
Who I work with
Founder-led scale-ups & VC-backed brands needing senior brand leadership but not yet at the stage to hire a full-time CMO, GM or leadership team.
Established global brands looking for fresh thinking, leadership on critical projects, or extra firepower during transition periods.
CEOs & business leaders who need experienced hands-on support to bring the big vision to life, get clear on strategy and drive momentum.
Why work with me?
I’m a strategic operator, experienced business and brand builder with an entrepreneurial mindset.
With over 20 years of international experience leading brand, retail, and marketing strategy, teams and operations for global lifestyle brands and major fashion retailers across Australia, Asia Pacific, the UK and Europe.
Paired with the building my own retail and ecommerce ventures from the ground up.
I’ve worked across startup and scale-up environments through to global organisations. Bridging the gap between big-picture strategy and hands-on execution, helping businesses move from ideas to execution.
Globally, regionally and locally.
Some of the brands I’ve worked at, with an on
